BROW WEEK AT SOKOS – WOWBROW Cosmetics
BROW WEEK AT SOKOS

BROW WEEK AT SOKOS

Get ready for an exclusive Brow Week across all Sokos Emotion stores and a special Promo Week at the Helsinki flagship store! Whether you're a brow pro or a beginner, this is your chance to discover the secret to fuller, healthier brows & lashes with Wowbrow Brow & Lash Serum – at a special campaign price!

HERE'S WHAT'S HAPPENING

  • Exclusive discounts on WOWBROW Brow & Lash Serum.
  • Expert brow tips – learn how to get your best brows & lashes ever.
  • FREE sleeping mask with purchase – because beauty sleep = brow magic.

Where & When?

Sokos Flagship Store Helsinki.

See you there!

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MEET THE FOUNDER

MEET THE FOUNDER

Let’s take a journey through the world of brows and get to know the woman behind WOWBROW Cosmetics – Tanya Bryhn. She’s not just a brow expert; she’s the ultimate brow queen who has transformed countless faces with her magical skills. From a Small Salon to a Brow Empire In 2016, Tanya opened the very first WOWBROW salon in Torshov, Oslo – a small, cozy space dedicated to giving people the best brows in town. Her unique techniques and expertise set a new standard for brow care in Norway, making her a highly sought-after specialist. As the demand for perfectly shaped brows grew, Tanya expanded with two new salons in 2019 – one in Lillestrøm and another in Frogner. In 2020, the CC Vest salon opened, and in 2023, WOWBROW continued its growth with new salons in Barcode and Sandvika. From Salon to Cosmetics Brand In 2023, Tanya took things to the next level by launching WOWBROW Cosmetics. After years of perfecting the formula, the brand introduced its very own Brow & Lash Serum, setting a new standard for beauty enthusiasts everywhere. This serum quickly became a favorite and won multiple awards, including the Beauty Oscar from Skönhetsredaktörerna and the "Makeup – Affordable" award at the Norwegian Cosmetic Award in 2024. A Vision of Effortless Beauty Tanya’s journey started in salons, where she spent years perfecting arches, enhancing lashes, and creating brow looks that made clients feel their absolute best. Through her work, she saw firsthand what worked and what was missing in brow care – leading her to develop a brand that would revolutionize the way people approach their brows and lashes. With WOWBROW, Tanya wanted to make beauty simple and accessible for everyone. Their products are not only easy to use but also packed with the best ingredients to nourish brows and lashes. Whether you're using their best-selling Brow & Lash Serum or styling your brows with their iconic Brow Wax, WOWBROW ensures that every glance in the mirror is followed by a confident "Wow!" What’s Next? WOWBROW is now bigger, bolder, and better than ever. With Tanya Bryhn leading the way, the brand continues to set the standard for brow care in Norway and beyond. What’s next on the agenda? Well, you’ll just have to stay tuned – one thing is for sure: the future looks bright for WOWBROW and for all of us who love amazing brows!

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WOWBROW IN VOGUE

WOWBROW IN VOGUE

WOWBROW has officially made it to the beauty bible – VOGUE! Yes, you read that right! Our award-winning Brow & Lash Serum has been featured in Vogue’s Glow Glossary, alongside some of the most luxurious beauty brands in the world. This is a major moment for brows everywhere, and we couldn’t be prouder! Why Wowbrow? At Wowbrow, we’ve always believed that great brows can change your entire look—and now, Vogue agrees! Our bestselling serum made it to the iconic pages of fashion’s top magazine because it helps you achieve the look of fuller, thicker, and stronger brows with a clean, high-performance formula. The brow revolution is here If you’ve been waiting for a sign to step up your brow & lash game, THIS. IS. IT. Our formula is packed with powerful peptides, plant extracts, and vitamins that nourish and condition your brows and lashes. Want to glow like a true beauty icon? Here’s how: 1. Use our serum daily for fuller brows and longer lashes.2. Pair it with our iconic Brow Wax for a sculpted, feathery look.3. Tag us on Instagram @wowbrow.cosmetics or TikTok @wowbrow and show off your WOW-worthy brows!

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eye with brush for applying serum

MEET THE NEW SERUM

We’ve all been there. Standing in front of the mirror, desperately wishing for brows that don’t require 20 minutes of drawing in the morning or lashes that don’t demand a mountain of mascara to look even half awake. Well, folks, it’s time to put down the pencils and pack away the falsies because WOWBROW has got your back (and your brows, and your lashes)!  Meet the improved member of our squad—the WOWBROW Brow & Lash Serum. This tiny powerhouse is about to change your entire brow and lash game. Imagine waking up every day with fuller, healthier, and fluffier brows and lashes. No filters needed, no extensions required. It’s 100% you—just with a little extra wow sprinkled in. What Makes It So WOW-tastic? Nourishing formula: Our serum is packed with powerhouse ingredients like Acetyl Tetrapeptide-3 and Trifolium Pratense (Clover) Flower Extract that nourish and strengthen hair follicles, giving your brows and lashes the love they deserve. Plus, the lightweight formula absorbs easily, leaving no sticky residue behind. Full ingredient list: Aqua (Water), 1,2-Hexanediol, Butylene Glycol, Tromethamine, Carbomer, Disodium EDTA, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract. Visible results: With consistent use, you’ll notice fuller, healthier brows and longer lashes in just a few weeks. Think of it as a beauty boost—no filters, no falsies, just your natural brows and lashes looking their best. New application brush: We’re all about making things easy! The new and improved brush allows for precise, smooth application, so you can coat every little lash and brow hair effortlessly. One swipe, and you’re done—just like that! Brow & lash friendly: Why settle for one when you can have both? This serum works its magic on both your brows and lashes, so you get double the benefits in one easy product.

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