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OUR STORY

WHEN IT ALL BEGAN

serum for brows and lashes

2016

Tanya opened the very first WOWBROW salon in Torshov, Oslo — a small, cozy spot dedicated to giving people the finest brows in town.

2019

With a rising demand for perfectly sculpted brows, Tanya expanded with two more salons: one in Lillestrøm and another in Frogner.

2020

The CC Vest salon opened, bringing WOWBROW’s expertise to even more beauty lovers.

2023

WOWBROW kept growing, adding new salons in Barcode and Sandvika.

2023

WOWBROW Cosmetics was born! After years of perfecting the formula, we launched our own Brow & Lash Serum, setting a new standard for beauty lovers everywhere.

2024

Our Brow & Lash Serum became a multi-award winner, securing: The Beauty Oscar from Skönhetsredaktörerna and Winner of "Makeup – Affordable" at the Norwegian Cosmetic Award.

2025

WOWBROW is bigger, better, and bolder than ever—what’s next? Stay tuned

WOWBROW Cosmetics

WHO ARE WE?

At WOWBROW, we’re all about keeping it real, cool, and a little bit yellow – just like our signature vibe. We’ve crafted products that are not only easy to use but are also packed with the good stuff your brows and lashes crave. Whether you're rocking our bestselling Brow and Lash Serum or styling your brows with our iconic Brow Wax, we’re here to make sure every glance in the mirror is followed by a confident “Wow!”.

Our journey has been marked by innovation, dedication, and exceptional expertise in eyebrows. What began as a small salon several years ago has grown into the preferred brand for eyebrow treatments in Norway, recognized by both customers and the media. From salon treatments to a full-fledged cosmetics brand, we’ve set and raised the standards for brow care.

WOWBROW Cosmetics

THE FOUNDER

WOWBROW Cosmetics was founded in 2023 by the brow queen herself, Tanya Bryhn. Her journey started in salons, where she spent years perfecting arches, enhancing lashes, and creating brow looks that made her clients feel their absolute best. Through her work, Tanya saw firsthand what worked and what was missing in brow care—leading her to develop a brand that would revolutionize the way people approach their brows and lashes.

From working hands-on with clients to formulating products that actually deliver results, Tanya built WOWBROW on expertise, passion, and a commitment to making beauty effortless.

WOWBROW Cosmetics

OUR VISION & MISSION

From our very first product, we had one thing in mind: to provide you with the best brow products that truly work. We’re proud to say that our products don’t just fill your shelves—they live up to their name by actually giving you the brows you’ve always dreamed of. Our Brow and Lash Serum has become a go-to for women all over Norway and Sweden, proving that great brows make a difference in everyday life.

We believe that when your brows are on point, you’re unstoppable. Our mission? To turn every brow-raising moment into a celebration of you. We know that confidence starts with the little things, and WOWBROW is here to make that effortless.