Your lashes. but better.

Loved by 150,000+ lashes. Award-winning serum for real results, in just weeks!

Try the #1 Lash Serum

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WEEKEND SALE

Grab our award-winning brow & lash serum. Use code "weekend" at checkout to get 20%.
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the award-winning brow & lash serum

Say hello to fuller, healthier brows and lashes with the award-winning Brow & Lash Serum! This beauty is packed with Acetyl Tetrapeptide-3—a peptide powerhouse scientifically proven to spark your follicles for visibly thicker, longer-looking results. Trifolium Pratense (aka Clover Flower) brings biochanin A to help reduce hair loss and improve density. And for the perfect finish, our triangular-shaped applicator naturally fits the curves of your brows and lashes, making application super easy—whether you’re working with short or long hairs.

WHY WOWBROW?

NO PROSTAGLANDINS

Our Brow & Lash Serum is 100% free from prostaglandins – meaning no weird side effects, just naturally fuller brows and lashes. Kind to your skin. Kind to you.

RESULTS IN 4-6 WEEKS

Consistency is key! Apply our serum every evening and see longer, thicker brows and lashes in just 4–6 weeks. It actually works (just check our socials).

REAL RESULTS

Over 30,000 happy customers and counting. From overplucked 2010s brows to wow-worthy lashes in 2025 – these are real results from real people. You’re next.

YOU + WOWBROW

This serum has given me new eyes – my lashes are so long and full, and it makes such a big difference! I'll never stop using WOWBROW.

LIZELOTT SJÖLANDER

The only serum I've used without irritation, and the one I've seen the fastest results with on my lashes – wow for WOW!

HANNA HAPPY

My lashes have never been this long and strong.

JANNICKE NORDSTRØM

I've never had such great lashes as with WOWBROW.

LINDA HALLBERG

WOWBROW Lash Serum has saved my lashes after years of extensions.

FILIPPA JYRELL

BROW EXPERTS

4 MIN. READ

WHAT IS THE RIGHT BROW SHAPE?

Brows aren’t like jeans or sneakers — there’s no universal “fit” that looks good on everyone. Yet somehow, beauty trends try to convince us that this year’s brow shape is the holy grail. Remember the 2016 Instagram brows? Soap brows? Bleached brows? Thin 90s brows making a comeback? It’s exhausting.

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BROW EXPERTS

3 MIN. READ

BROW & LASH CARE

At Wowbrow, we believe that the secret to captivating brows and lashes lies not just in exceptional treatments but also in everyday care. Join us as we share insider tips from our seasoned experts, designed to keep your brows and lashes looking their best.

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PR

1 MIN. READ

WOWBROW IN VOGUE

Yes, you read that right! Our award-winning Brow & Lash Serum has been featured in Vogue’s Glow Glossary, alongside some of the most luxurious beauty brands in the world. This is a major moment for brows everywhere, and we couldn’t be prouder!

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THE STORY OF WOWBROW

Founder Tanya Bryhn

Behind every brow, there’s a story – and ours starts with Tanya. After over a decade working with brows, lashes, and all things beauty, she knew one thing for sure: brows deserve the spotlight, not a supporting role.

With a background in dance and a seriously creative soul, Tanya launched WOWBROW to give people brows that make them feel like the main character – no fuss, just results.

Her obsession with symmetry, a touch of glam, and years of hands-on experience have shaped WOWBROW into what it is today: a brand that’s bold, honest, and eyebrow-obsessed.

And yes, that fluffy sidekick in the photo? She’s as fabulous as she looks.

NOURISHMENT

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MAKEUP

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